mCommerce
06.12.2015 17:28
Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Any type of cash exchange is referred to as an e-commerce transaction. Mobile e-commerce is just one of the many subsets of electronic commerce.
Definition - What does Mobile E-Commerce (M-Commerce) mean?
Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Any type of cash exchange is referred to as an e-commerce transaction. Mobile e-commerce is just one of the many subsets of electronic commerce.
Mobile e-commerce may also be known as mobile commerce.
5 M-Commerce Features That Build Customer Loyalty
In order to get the most out of m-commerce, online shops should provide a mobile shopping experience that engages customers and drives loyalty. Mobile native apps are an effective way to build customer loyalty because they engage customers in an interactive manner on a regular basis. For example, online retailers can use native apps to send reminders and push notifications to attract customers to special offers and new products.
With Shopgate’s native app solution, online retailers can go beyond push notifications with additional target marketing features to ensure long-term customer retention and increased sales.
The following are five highlights from the many useful m-commerce features offered by Shopgate to help online shops build customer loyalty and maximize sales:
1. Daily Deals
The Daily Deals feature allows retailers to offer live limited-time discounts for their products to increase sales. Offering a daily deal is great way to keep customers coming back and gain new customers. Customers who buy daily deals usually tell their friends and family about it, resulting in effective up-selling of products.
2. QR Code Shopping Scanner
A QR code shopping scanner is a powerful mobile engagement tool that allows retailers to reach customers offline to lead them to online products or redeem coupons. Some useful locations to place QR shopping codes include flyers, printed ads, packages and billing invoices.
3. Ad Scanner
With the integrated ad scanner by Shopgate, online shops can make every printed ad a point of sale. This feature allows customers to scan any product and be directed to the product within a mobile app where they can purchase it.
4. Barcode Scanner
Online retailers can leverage Shopgate’s integrated barcode scanner to show the best prices for products to customers and simplify comparison shopping.
5. Product Ratings
Customers want the best deal for their money, and Shopgate’s product ratings feature allows retailers to import their product ratings to their mobile shop to help customers identify quality trusted products on-the-go.
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